Mark Crispin Miller Poradie kníh (chronologicky)

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

Reprint of a seminal 1928 work from the father of public relations and modern political spin

Six essays in media criticism show how the movies have come to exert an influence on every aspect of contemporary life from consumerism to military policy.