Jesper Kunde Knihy

Cases: Levi-Strauss, LEGO, Virgin, Danone, Bang & Olufsen, Heinz, TINE, Audi, Mercedes-Benz, SAS, Giorgio Armani, Kellogg's, The Body Shop, VW, Nestlé, Procter & Gamble, Unilever and PriceWaterHouseCoopers.

-- Building companies with self-worth and belief: the 21st century's key success factors.-- Building brands "from the heart".-- How the leaders are doing it: from Virgin to Starbucks, McDonald's to Harley-Davidson.

Learn how to create unique and high value in a global brand, then build a unique brand system that secures the brand and its values. Author reviews every aspect of the enterprise and its relationships, showing how to align all your efforts in support of your brand and the core values behind it.