This book gives a unique insight into the mind of a thinking designer. It asks questions such as what role can humour play in the communication process, how do you respond to the inevitable request for another corporate brochure, is there life left in stationery when everybody is using email, how do you create a coherent identity, is it really necessary to pick a boring house colour so it can be consistently boring for twenty years? And it puts to bed the prejudice that design is nothing more than gratuitous decoration without any real impact on a client's business.
