Presne táto pôjde do košíka
Shopper, Buyer, and Consumer Behavior
Theory, Marketing Applications, and Public Policy Implications - Fourth Edition
Parametre
- 721 stránok
- 26 hodin čítania
Viac o knihe
Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
Nákup knihy
Shopper, Buyer, and Consumer Behavior, M. Joseph Sirgy, Jay D. Lindquist
- Jazyk
- Rok vydania
- 2008
- Väzba
- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 104,99 €
Doručenie
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Shopper, Buyer, and Consumer Behavior
- Podtitul
- Theory, Marketing Applications, and Public Policy Implications - Fourth Edition
- Jazyk
- anglicky
- Autori
- M. Joseph Sirgy, Jay D. Lindquist
- Vydavateľ
- Atomic Dog Pub Inc
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 721
- ISBN10
- 1426630506
- ISBN13
- 9781426630507
- Série
- Anotácia
- Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.