Lobbying in the new Europe.

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The Treaty of Lisbon, effective from 1 December 2009, established a new primary law framework for the EU, enhancing its competence and influence. A key change is the shift from unanimity to majority voting in various areas, including justice, internal affairs, foreign trade, and agriculture. This means that companies must recognize that strong positions in their home Member States can quickly become marginalized in Brussels, where decisions can outvote national concerns. However, many company leaders find European actions and procedures obscure, leading to missed opportunities for engagement in the internal market of around 500 million consumers. The need for effective lobbying has intensified, particularly in light of increased state control and regulation during recent crises. Consequently, establishing good communication channels with legislative and executive decision-makers is crucial. This publication serves as a practical guide for companies navigating the complexities of Brussels, offering insights into the lobbying process. It is tailored for decision-makers and executives, featuring numerous figures and tables. Key topics include the characteristics of European-level lobbying post-Lisbon, practical tools for lobbyists, and strategic positioning recommendations for engaging with EU decision-makers.