Media ecology

Viac o knihe

Media Ecology: An Approach to Understanding the Human Condition introduces media ecology as the study of media as environments, offering a comprehensive overview of this intellectual tradition. Lance Strate articulates how this field transcends mere media analysis to explore the conditions that shape humanity, influence history, and impact our survival. The work synthesizes existing knowledge in a unique way, demonstrating a profound understanding of media ecology's foundations and its connections to other disciplines. Strate addresses "life, the universe, and everything," framing the field as interdisciplinary and communication-focused. He elaborates on McLuhan's concept that "the medium is the message" and emphasizes that the human condition must be viewed through the lens of our biophysical, technological, and symbolic environments. Key terms are examined in detail: "medium" is defined broadly; "bias" highlights inherent tendencies in materials and methods; "effects" are analyzed through Aristotelian formal causality and systems theory; and "environment" distinguishes between oral, chirographic, typographic, and electronic media. A chapter on tools provides guidance for further research in media ecology, making this work suitable for graduate and undergraduate courses on communication theory and philosophy.