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Viac o knihe
This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" and literally build their organization around it.
Nákup knihy
The Discipline of Market Leaders, Michael Treacy, Frederik D. Frederik Derk Wiersema
- Jazyk
- Rok vydania
- 1995
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- Titul
- The Discipline of Market Leaders
- Jazyk
- anglicky
- Vydavateľ
- Addison-Wesley
- Rok vydania
- 1995
- Väzba
- mäkká
- Počet strán
- 208
- ISBN10
- 0201406489
- ISBN13
- 9780201406481
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Sebarozvoj, Škola, Manažment & HR, Marketing & Predaj, Vedenie, Podnikanie
- Hodnotenie
- 4 z 5
- Anotácia
- This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" and literally build their organization around it.