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Viac o knihe
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Nákup knihy
Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Jazyk
- Rok vydania
- 2001
- product-detail.submit-box.info.binding
- (mäkká),
- Stav knihy
- Veľmi dobrá
- Cena
- 10,49 €
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