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Principles and Practice of Marketing

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Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of Principles and Practice of Marketing will build on the success of the earlier editions

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Principles and Practice of Marketing, David Jobber

Jazyk
Rok vydania
2001
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4,2
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157 Hodnotenie

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Titul
Principles and Practice of Marketing
Jazyk
anglicky
Rok vydania
2001
Väzba
mäkká
Počet strán
838
ISBN10
0077096134
ISBN13
9780077096137
Série
Hodnotenie
4,2 z 5
Anotácia
Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of Principles and Practice of Marketing will build on the success of the earlier editions