Self-concept and identity in a consumer society

Viac o knihe

The central theme explores the growing issue of addiction to buying within modern consumer society. Despite its serious social, psychological, and economic repercussions, addictive consumption is often dismissed as a minor issue, with media portrayals trivializing the problem. Sensationalized headlines about credit card misuse or consumption frenzies reinforce misconceptions about the causes and effects of such addictions. This examination seeks to dispel myths surrounding consumption-related addictions by analyzing their cultural, historical, and social roots. It delves into the emergence of consumer society and the significance of product symbolism in shaping self-concept and identity. This context allows for a thorough review of the motivations and functions behind impulsive and compensatory buying behaviors, which can escalate into addiction for some individuals. The final chapter features biographies of addicted buyers, detailing their personal consumption experiences. These stories are presented anonymously and are accompanied by a CD-ROM containing their full narratives and data analysis for readers interested in further exploration.