The boundaries of innovation and entrepreneurship

Viac o knihe

Both innovation management and entrepreneurship have evolved separately, with minimal interaction. However, they can be viewed as integral components of a holistic macro-model that encompasses the entire process from idea management and opportunity recognition to successful commercialization. Initially, the focus is on innovation management, while entrepreneurial skills become more crucial in later stages. This work by Alexander Brem, based on his 2007 doctoral dissertation, introduces a compelling macro-model of innovation and entrepreneurship in its first chapter, helping to frame the scientific questions explored in subsequent sections. The second chapter revisits the established market-pull versus technology-push debate, presenting empirical evidence that integrating both perspectives may be key to success. A standout feature of the book is found in chapter three, which presents the concept of integrated idea management, highlighting innovative elements supported by empirical findings from an exploratory study. This comprehensive approach not only bridges the gap between two distinct fields but also offers valuable insights into the dynamics of innovation and entrepreneurship, making a significant contribution to both academic discourse and practical application.