Kniha momentálne nie je na sklade
Parametre
Viac o knihe
Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
Nákup knihy
Coordinating internet sales with other channels, Andreas Pinterits
- Jazyk
- Rok vydania
- 2008
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Nikto zatiaľ neohodnotil.