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Parametre
Viac o knihe
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.
Nákup knihy
Contingency factors of marketing-mix standardization, Roxana Codita
- Jazyk
- Rok vydania
- 2011
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Platobné metódy
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