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Parametre
Viac o knihe
- Relevant variables determining personality characteristics related to innovativeness - Presentation of different consumer types - Managerial and academic implications Target Groups: Lecturers and students of consumer behavior and marketing Marketing professionals in the consumer electronics industry
Nákup knihy
Taxonomic approach to consumer innovativeness, Christian Erik Schultz
- Jazyk
- Rok vydania
- 2013
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- (mäkká)
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Platobné metódy
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