Digital rebirth

Viac o knihe

Digital Rebirth goes beyond mere digital transformation, focusing on a fundamental reinvention of a company's purpose, nature, and processes, supported by digital business and technological platforms. This book offers a practical framework for achieving digital rebirth, distinguishing it from common digital transformation strategies. It targets large and medium-sized companies, subcontractors, service providers, and aspiring entrepreneurs, making it essential reading for company boards, executives, managers, startup leaders, and business consultants. Each section presents proven concepts related to digital rebirth, including digital reinvention, collaborative practices, combinatorial technologies, and digital ecosystems. It illustrates how leading companies have successfully undergone digital rebirth or are in the process of doing so, positioning themselves as key players in the digital economy. The book includes industry examples alongside methodologies and practical tools for implementing Digital Rebirth. Its content is well-suited for company workshops, executive sessions, and leadership mindset training, having been validated by the authors in collaboration with boards from prominent companies worldwide. At the conclusion, a framework of five digital drivers is provided to guide purposeful and successful company rebirth. The concept emphasizes that traditional industry models are inadequate for navigating the complexit