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The Four Steps to the Epiphany

Successful Strategies for Products that Win

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The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

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The Four Steps to the Epiphany, Steve Blank

Jazyk
Rok vydania
2007
Väzba
(mäkká)
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Titul
The Four Steps to the Epiphany
Podtitul
Successful Strategies for Products that Win
Jazyk
anglicky
Vydavateľ
K&S Ranch
Rok vydania
2007
Väzba
mäkká
Počet strán
281
ISBN10
0976470705
ISBN13
9780976470700
Série
Hodnotenie
3,95 z 5
Anotácia
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.