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Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
Nákup knihy
International marketing, Ravi Sarathy, Vern Terpstra
- Jazyk
- Rok vydania
- 1997
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- (pevná)
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- Titul
- International marketing
- Jazyk
- anglicky
- Autori
- Ravi Sarathy, Vern Terpstra
- Vydavateľ
- The Dryden Press
- Rok vydania
- 1997
- Väzba
- pevná
- ISBN10
- 0030180228
- ISBN13
- 9780030180224
- Série
- Hodnotenie
- 4,15 z 5
- Anotácia
- Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.