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Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
Nákup knihy
The Dryden Press Series in Marketing: International Marketing: Eighth Edition, Vern Terpstra, Ravi Sarathy
- Jazyk
- Rok vydania
- 1999
- Väzba
- (pevná)
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- Titul
- The Dryden Press Series in Marketing: International Marketing: Eighth Edition
- Jazyk
- anglicky
- Autori
- Vern Terpstra, Ravi Sarathy
- Vydavateľ
- South-Western College Pub
- Rok vydania
- 1999
- Väzba
- pevná
- Počet strán
- 753
- ISBN10
- 0030211123
- ISBN13
- 9780030211126
- Série
- Štítky
- Byznys, Marketing a PR
- Hodnotenie
- 4,15 z 5
- Anotácia
- Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.