Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
Vern Terpstra Knihy
The Dryden Press Series in Marketing: International Marketing: Eighth Edition
- 753 stránok
- 27 hodin čítania
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.