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Viac o knihe
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
Nákup knihy
The Fundamentals of Creative Advertising, Ken Burtenshaw, Nik Mahon, Caroline Barfoot
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (mäkká)
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