Miláčik čitateľov je práve vypredaný
Viac o knihe
The monograph contributes to the analysis of contemporary advertising and journalistic discourse, focusing on various strategies and means (both verbal and non-verbal) through which these discourses exert their persuasive and manipulative influence on mass audiences. The findings and conclusions are illustrated with examples from an extensive survey of both advertising and journalistic communications, particularly in the realm of political topics.
Nákup knihy
Persuasion Through Words and Images, Hana Srpová, Jaroslav Bartošek, Světla Čmejrková, Alena Jaklová, Pavel Pácl
- Jazyk
- Rok vydania
- 2007
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Tu nám chýba tvoja recenzia
- Titul
- Persuasion Through Words and Images
- Jazyk
- anglicky
- Vydavateľ
- Ostravská univerzita
- Rok vydania
- 2007
- Väzba
- mäkká
- Počet strán
- 264
- ISBN10
- 8073682664
- ISBN13
- 9788073682668
- Série
- Štítky
- Náučná literatúra, Spoločnosť
- Hodnotenie
- 5 z 5
- Anotácia
- The monograph contributes to the analysis of contemporary advertising and journalistic discourse, focusing on various strategies and means (both verbal and non-verbal) through which these discourses exert their persuasive and manipulative influence on mass audiences. The findings and conclusions are illustrated with examples from an extensive survey of both advertising and journalistic communications, particularly in the realm of political topics.