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Parametre
- 789 stránok
- 28 hodin čítania
Viac o knihe
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Nákup knihy
Marketing Management, Philip Kotler, Ronald Turner
- Jazyk
- Rok vydania
- 1998
- Väzba
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 7,79 €
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- Titul
- Marketing Management
- Jazyk
- anglicky
- Autori
- Philip Kotler, Ronald Turner
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1998
- Väzba
- pevná
- Počet strán
- 789
- ISBN10
- 0136034322
- ISBN13
- 9780136034322
- Série
- Štítky
- Byznys, Vysokoškolské učebnice, Odborná literatúra, Marketing a PR, Štúdium, Podniková ekonomika
- Prvé vydanie
- 1994
- Pôvodný názov
- Marketing management
- Hodnotenie
- 4,05 z 5
- Anotácia
- For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.