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This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
Nákup knihy
Marketing for Hospitality and Tourism, Philip Kotler, John Bowen, James C. Makens
- Jazyk
- Rok vydania
- 2013
- Väzba
- (mäkká)
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- Titul
- Marketing for Hospitality and Tourism
- Podtitul
- Pearson New International Edition - Sixth Edition
- Jazyk
- anglicky
- Autori
- Philip Kotler, John Bowen, James C. Makens
- Vydavateľ
- Pearson Education Limited
- Rok vydania
- 2013
- Väzba
- mäkká
- Počet strán
- 630
- ISBN10
- 1292020032
- ISBN13
- 9781292020037
- Série
- Štítky
- Byznys
- Hodnotenie
- 4,25 z 5
- Anotácia
- This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.