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Viac o knihe
Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises
Nákup knihy
The Discourse of Advertising, Guy Cook
- Jazyk
- Rok vydania
- 1992
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- (mäkká)
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Platobné metódy
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- Jazyk
- anglicky
- Autori
- Guy Cook
- Vydavateľ
- Routledge
- Rok vydania
- 1992
- Väzba
- mäkká
- ISBN10
- 0415041708
- ISBN13
- 9780415041706
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Učebnice, Byznys, Biznis & Manažment, Jazykové učebnice & Slovníky, Jazyky, Marketing & Predaj, Jazykové učebnice
- Anotácia
- Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises