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Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign
Nákup knihy
Marketing High Technology, William H. Davidow
- Jazyk
- Rok vydania
- 1986
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Marketing High Technology
- Jazyk
- anglicky
- Autori
- William H. Davidow
- Vydavateľ
- Free Press
- Rok vydania
- 1986
- Väzba
- pevná
- ISBN10
- 002907990X
- ISBN13
- 9780029079904
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Sebarozvoj, Technológia, Marketing & Predaj, Podnikanie
- Hodnotenie
- 3,95 z 5
- Anotácia
- Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign