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This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Internet. and expands the material on ethics, sponsorship, PR in developing countries and PR for export.
Nákup knihy
Public Relations (M & E Handbook), Frank Jefkins , Daniel Yadin
- Jazyk
- Rok vydania
- 1998
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Public Relations (M & E Handbook)
- Jazyk
- anglicky
- Autori
- Frank Jefkins , Daniel Yadin
- Vydavateľ
- Financial Times Management
- Rok vydania
- 1998
- Väzba
- mäkká
- Počet strán
- 352
- ISBN10
- 071211713X
- ISBN13
- 9780712117135
- Série
- Hodnotenie
- 5 z 5
- Anotácia
- This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Internet. and expands the material on ethics, sponsorship, PR in developing countries and PR for export.