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For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Nákup knihy
A Framework for Marketing Management, Philip Kotler, Kevin Lane Keller
- Jazyk
- Rok vydania
- 2009
- Väzba
- (mäkká)
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- Titul
- A Framework for Marketing Management
- Jazyk
- anglicky
- Autori
- Philip Kotler, Kevin Lane Keller
- Vydavateľ
- Pearson Education Limited
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 384
- ISBN10
- 0137131844
- ISBN13
- 9780137131846
- Série
- Štítky
- Byznys, Príručky a návody, Škola, Vedenie
- Hodnotenie
- 3,4 z 5
- Anotácia
- For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.