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Focusing on both research and practical applications, this introductory text provides a comprehensive overview of business model innovation. It is designed for students, researchers, and senior executives, offering insights into key areas and a deeper understanding of the theoretical foundations that support innovative business models.
Nákup knihy
Business Model Innovation, Chander Velu
- Jazyk
- Rok vydania
- 2024
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- Titul
- Business Model Innovation
- Podtitul
- A Blueprint for Strategic Change
- Jazyk
- anglicky
- Autori
- Chander Velu
- Vydavateľ
- Cambridge University Press
- Rok vydania
- 2024
- Väzba
- pevná
- Počet strán
- 306
- ISBN13
- 9781009181716
- Série
- Hodnotenie
- 5 z 5
- Anotácia
- Focusing on both research and practical applications, this introductory text provides a comprehensive overview of business model innovation. It is designed for students, researchers, and senior executives, offering insights into key areas and a deeper understanding of the theoretical foundations that support innovative business models.