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Focusing on the intricacies of the fashion industry, this practical guide offers comprehensive insights into developing, launching, and scaling a successful fashion brand. It addresses the real-world challenges and strategies essential for navigating the competitive landscape, making it an invaluable resource for aspiring fashion entrepreneurs.
Nákup knihy
Fashion Brand Management, Alison Lowe
- Jazyk
- Rok vydania
- 2023
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- (pevná)
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- Titul
- Fashion Brand Management
- Podtitul
- Plan, Scale and Market a Successful Fashion Business
- Jazyk
- anglicky
- Autori
- Alison Lowe
- Vydavateľ
- Kogan Page
- Rok vydania
- 2023
- Väzba
- pevná
- Počet strán
- 320
- ISBN13
- 9781398609020
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Hobby
- Hodnotenie
- 4 z 5
- Anotácia
- Focusing on the intricacies of the fashion industry, this practical guide offers comprehensive insights into developing, launching, and scaling a successful fashion brand. It addresses the real-world challenges and strategies essential for navigating the competitive landscape, making it an invaluable resource for aspiring fashion entrepreneurs.