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Co-creating Brands

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  • 272 stránok
  • 10 hodin čítania

Viac o knihe

Rather than lead, manage and control, contemporary managers have taken on the new tasks of listening, connecting and participating with consumers in brand development. The focus of brand management has shifted to the intersection between the organisation and its stakeholders. Co-Creating Brands is an accessible exploration of how co-created brands produce value and how the success of this approach can be measured and assured.

Nákup knihy

Co-creating Brands, Nicholas Ind

Jazyk
Rok vydania
2019
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