Parametre
- 160 stránok
- 6 hodin čítania
Viac o knihe
"The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.
Nákup knihy
The brand flip : Why customers now run companies and how to profit from it, Marty Neumeier
- Jazyk
- Rok vydania
- 2015
- product-detail.submit-box.info.binding
- (mäkká)
Platobné metódy
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- Titul
- The brand flip : Why customers now run companies and how to profit from it
- Jazyk
- anglicky
- Autori
- Marty Neumeier
- Vydavateľ
- New Riders
- Rok vydania
- 2015
- Väzba
- mäkká
- Počet strán
- 160
- ISBN10
- 0134172817
- ISBN13
- 9780134172811
- Série
- Zbierka
- Voices that matter
- Štítky
- Náučná literatúra, Umenie & Kultúra, Spoločenské vedy, Byznys, Biznis & Manažment, Sebarozvoj, Psychologická tematika, Psychológia, Design, Podnikanie
- Prvé vydanie
- 2016
- Pôvodný názov
- The Brand Flip: Why Customers Now Run Companies and How to Profit from It
- Hodnotenie
- 4,3 z 5
- Anotácia
- "The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.