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A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.
Nákup knihy
Why she buys: the new strategy for reaching the world's most powerful consumers, Bridget Brennan
- Jazyk
- Rok vydania
- 2011
- Väzba
- (mäkká)
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- Titul
- Why she buys: the new strategy for reaching the world's most powerful consumers
- Jazyk
- anglicky
- Autori
- Bridget Brennan
- Vydavateľ
- Crown Business
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 306
- ISBN10
- 0307450392
- ISBN13
- 9780307450395
- Série
- Štítky
- Byznys, Psychologická tematika, Ženy
- Hodnotenie
- 3,75 z 5
- Anotácia
- A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.