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A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
Nákup knihy
Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan
- Jazyk
- Rok vydania
- 2009
- Väzba
- (pevná)
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- Titul
- Why she buys : the new strategy for reaching the world's most powerful consumers
- Jazyk
- česky
- Autori
- Bridget Brennan
- Vydavateľ
- Crown Business
- Rok vydania
- 2009
- Väzba
- pevná
- Počet strán
- 322
- ISBN10
- 0307450384
- ISBN13
- 9780307450388
- Série
- Štítky
- Byznys, Psychologická tematika, Ženy
- Hodnotenie
- 3,75 z 5
- Anotácia
- A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.