Museums and Millennials

Viac o knihe

Focusing on the engagement of millennial patrons, this book provides a practical checklist for museums to enhance their appeal. By evaluating the "A.U.R.A." criteria—Affordability, Uniqueness, Relevance, and Accessibility—museums can develop effective programs and campaigns. The innovative strategies outlined aim to attract and retain younger audiences, ensuring that institutions remain relevant in a changing cultural landscape.