Advertising Shits In Your Head

Viac o knihe

Calls adverts what they are—a powerful means of control through manipulation—and highlights how people across the world are fighting back. With case studies from both sides of the Atlantic, Raoul and Bonner showcase the ways in which small groups of activists are taking on corporations and states at their own game: propaganda. Offering detailed analysis of the hold advertising has on our lives, the authors then move on to offer practical solutions and guidance on how to subvert the ads. Using a combination of ethnographic research and theoretical analysis, they investigate the claims made by subvertising practitioners and show how they impact their practice. --Adapted from publisher description.