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Guerrilla Marketing

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Hundreds of ideas for reaching and keeping the fastest-growing markets in the 90s, marketing during a recession, what consumers in the 90s care most about, how to use the technological explosion for bigger profits, and management lessons for the 21st century

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Guerrilla Marketing, Jay Conrad Levinson

Jazyk
Rok vydania
1993
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Titul
Guerrilla Marketing
Jazyk
anglicky
Vydavateľ
Mariner Books
Rok vydania
1993
Väzba
mäkká
ISBN10
0395644968
ISBN13
9780395644966
Série
Prvé vydanie
1994
Pôvodný názov
Guerilla Marketing
Hodnotenie
3,95 z 5
Anotácia
Hundreds of ideas for reaching and keeping the fastest-growing markets in the 90s, marketing during a recession, what consumers in the 90s care most about, how to use the technological explosion for bigger profits, and management lessons for the 21st century