Nonmarket Strategy in Business Organizations

Viac o knihe

Focusing on nonmarket strategy (NMS), the book examines how economic, political, and philosophical perspectives influence firms. It incorporates data from various countries, including the USA, UK, India, China, and Mexico, to establish connections between NMS and factors such as economic freedom, regional development, and corruption. This multifaceted approach provides a comprehensive understanding of how external environments shape business strategies across different national contexts.