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Global Brand Strategy

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  • 343 stránok
  • 13 hodin čítania

Viac o knihe

Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Nákup knihy

Global Brand Strategy, Nirmalya Kumar

Jazyk
Rok vydania
2018
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