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This engaging introductory book demystifies brands by exploring their purpose and function in an enjoyable manner. It combines theoretical concepts with contemporary examples, making the subject accessible and entertaining for readers. Through humor and relatable content, it provides a clear understanding of branding and its significance in today's world.
Nákup knihy
Brands and Branding, Stephen Brown
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (pevná)
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