The Wider Economic Environment

Viac o knihe

Publication September 2015 978-1-78014-014-8 This book has been written specifically for Theme 2 of Edexcel's new Economics B syllabus for AS and A Level commencing in September 2015. The authors are Nancy Wall who is a former Editor of "Teaching Business and Economics" and works in curriculum development and Brian Ellis, a former Chief Examiner for Edexcel's A Level Economics and Business Course and Chair of Examiners. This book is in full colour and runs to 120 pages and includes many case studies, exam style questions and an index of key terms. The full contents of the book Why do we want growth? How do firms grow? The role of research and innovation The digital economy Small business and competition Price elasticity of demand How is price decided? Exploring other marketing strategies Does income affect demand? Why does productivity matter? Capacity utilisation How do firms achieve efficiency? Efficiency, costs and competitive advantage How did globalisation change our world? Growth and development How significant is international trade? Why do exchange rates matter? What is the economic cycle? The circular flow of income Inflation and its consequences Employment and unemployment Exploring macroeconomic priorities What policies will we choose? What will the problems be?