Music Entrepreneurship

Viac o knihe

The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on. This book features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies