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Viac o knihe
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Nákup knihy
Trendology, Chris Kerns
- Jazyk
- Rok vydania
- 2014
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- (pevná)
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Platobné metódy
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