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Content is now king - and if you're a brand marketer, you need to be a media company too. This book brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business!
Nákup knihy
Your Brand, The Next Media Company, Michael Brito
- Jazyk
- Rok vydania
- 2013
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- (mäkká)
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