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Parametre
Viac o knihe
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. This book summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach.
Nákup knihy
e-Marketing, Cor Molenaar
- Jazyk
- Rok vydania
- 2011
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