Vypredané
Viac o knihe
For undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.
Nákup knihy
Business Market Management, James C. Anderson, James A. Narus
- Jazyk
- Rok vydania
- 2004
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- Titul
- Business Market Management
- Jazyk
- anglicky
- Autori
- James C. Anderson, James A. Narus
- Vydavateľ
- Pearson
- Rok vydania
- 2004
- Väzba
- mäkká
- Počet strán
- 460
- ISBN10
- 0131230093
- ISBN13
- 9780131230095
- Série
- Anotácia
- For undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.