James Anderson je autorom, ktorý skúma zložité ľudské vzťahy a nachádza krásu v obyčajných chvíľach. Jeho próza, často presiaknutá lyrickým jazykom a prenikavým vhľadom, sa ponára do tém identity, straty a hľadania zmyslu. Prostredníctvom starostlivo vytvorených postáv Anderson odhaľuje hlboké pravdy o ľudskej skúsenosti a zanecháva čitateľov s pocitom zamyslenia a porozumenia.
Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position.
If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.--
Winter has come to Route 117, a remote road through the high desert of Utah trafficked only by eccentrics, fugitives, and those looking to escape the world. Local truck driver Ben Jones, still in mourning over a heartbreaking loss, finds a mute Hispanic child who has been abandoned at a seedy truck stop along his route, far from civilization and bearing a note that simply reads "Please Ben. Watch my son. His name is Juan." At the bottom: "Bad Trouble. Tell no one." Ben takes the child with him in his truck and sets out into an environment that is as dangerous as it is beautiful and silent.
For undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.