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Parametre
- 256 stránok
- 9 hodin čítania
Viac o knihe
An incisive analysis of the interaction between culture and commerce in the multiethnic marketplace describes the business and marketing implications of the move away from assimiliation to an interest in ethnic identity and explains how businesses develop strategies to sell products and values to all. Reprint. 10,000 first printing.
Nákup knihy
Shopping For Identity, Marilyn Halter
- Jazyk
- Rok vydania
- 2002
- product-detail.submit-box.info.binding
- (mäkká)
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