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Viac o knihe
A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships.
Nákup knihy
Marketing Across Cultures in Asia, Richard R. Gesteland
- Jazyk
- Rok vydania
- 2002
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- (pevná)
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