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For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
Nákup knihy
E-Commerce business, tehnology, society, Kenneth C. Laudon, Carol Guercio Traver
- Jazyk
- Rok vydania
- 2012
- Väzba
- (pevná)
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- Titul
- E-Commerce business, tehnology, society
- Jazyk
- anglicky
- Vydavateľ
- Pearson
- Rok vydania
- 2012
- Väzba
- pevná
- Počet strán
- 813
- ISBN10
- 0138018812
- ISBN13
- 9780138018818
- Série
- Kategórie
- Štítky
- Byznys, Technológia
- Hodnotenie
- 3,55 z 5
- Anotácia
- For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.