Brand Building and Marketing in Key Emerging Markets

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Focusing on the BRIC markets—Brazil, Russia, India, and China—this book delves into the cultural and socio-economic intricacies of these emerging growth areas. It highlights significant shifts in marketing paradigms, emphasizing the need for market-driven positioning that leverages local consumer preferences while maintaining global brand consistency. The author provides practical guidance through 25 innovative success strategies, making it an essential resource for international marketing professionals and anyone navigating branding in a glocalized context.