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Focusing on stadium naming rights sponsorship, this guide offers practical insights for both practitioners and students. It systematically explores how naming rights function and highlights the advantages for sports entities and corporate partners. By breaking down the complexities of these arrangements, the book aims to enhance understanding of the strategic value they provide in the sports industry.
Nákup knihy
Stadia Naming Rights in Sport, Dominic Medway, Terry Eddy, Leah Gillooly
- Jazyk
- Rok vydania
- 2022
- Väzba
- (pevná)
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- Jazyk
- anglicky
- Autori
- Dominic Medway, Terry Eddy, Leah Gillooly
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2022
- Väzba
- pevná
- Počet strán
- 80
- ISBN13
- 9780367630089
- Série
- Kategórie
- Štítky
- Náučná literatúra, Spoločenské vedy, Učebnice, Byznys, Biznis & Manažment, Vysokoškolské učebnice, Šport
- Anotácia
- Focusing on stadium naming rights sponsorship, this guide offers practical insights for both practitioners and students. It systematically explores how naming rights function and highlights the advantages for sports entities and corporate partners. By breaking down the complexities of these arrangements, the book aims to enhance understanding of the strategic value they provide in the sports industry.